Tide (@tideprotocol) • Hey

Tide is the one-stop platform to effectively market your web3 project

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Followers: 642

Publications

As a Creator, is there really a way to create a devoted user base and discover your audience's true interests? Leading educators like Blocmates and Subli found a way to do it Read our latest article in the first comment to learn more about Blocmates LARP program and Subli's Optimism quests outcome By integrating Web3 tech into their marketing strategies, they are unlocking higher engagement rates and enhanced CRMs! https://landing.tideprotocol.xyz/post/this-is-how-media-and-creators-are-using-web3-quests-to-acquire-and-analyze-users?post
**Web3 marketing is changing, and so should your strategy.** We listened to our partners and shipped a ton during this summer. • **Analytics Suite:** Anyone can now analyze campaign participants’ wallet behavioral data, explore the impact of growth initiatives on dApp usage, and get protocol-level insights such as DAU, CAC, and retention rates • **SDK and Widget:** Enhance user retention and provide a seamless user experience by embedding customizable quests directly onto your website. • **Follower-Based Rewards:** In response to the changing X algorithm, we've introduced an innovative approach to social media engagement. Social media task farming no longer leads to virality. Instead, use our impression or follower-based compensation model to boost distribution • **On-chain Raffles and FCFS:** Distributing ERC-20 tokens early on, helps increase participation by order of magnitudes. Raffles and 'first-come, first-serve' approach serve as the ideal mechanisms to rapidly generate word-of-mouth buzz These powerful features have been designed to efficiently engage users, optimize campaign distribution strategies, and gain insights into marketing investments
Finding users during a bear market is like looking for a needle in a haystack 📌 But Friend Tech, Premia Finance & Unibot have excelled in amassing attention & quickly augmenting their product adoption 📖 Read more about how they did it in our blog: https://landing.tideprotocol.xyz/post/case-study-how-to-acquire-web3-users-in-a-bear-market
Why is Magpie protocol using our Dynamic NFTs program to engage its community? • Data-driven SBTs: NFTs track users' on-chain activity & change accordingly • Better UX: No need for users to swap between platforms, keep them on your dApp https://medium.com/@Tide_web3/case-study-how-to-use-dynamic-nft-to-engage-communities-with-magpie-4229824815c7
With Tide Web3 marketing analytics suite, growth teams can now: • Analyze behavioral data of campaigns participants’ wallets • Explore the impact of growth initiatives on dApp usage • Get insights on protocol-level metrics (DAU, CAC, retention, etc) https://medium.com/@Tide_web3/announcing-tide-web3-marketing-analytics-suite-fdeb7ace48c8
We are glad to announce we have been awarded by Optimism Foundation with a grant! 🔴 🔴 We will distribute the resources in a data-driven way to authentic, active users interacting with the Projects of the ecosystem. 🌊 A new Tide of growth is rising on Optimism! Contact us if you are a Project based on Optimism and interested in being part of this program.
Discover Tide & Layer3 key distinctions❗ Tide is a self-service platform to engage users with a certified on-chain activity leveraging analytics & data Layer3 is a dApp discovery platform to engage web3 beginners through gamification mechanisms 📖 https://medium.com/@Tide_web3/tide-vs-layer3-2b5f80e0ea34
What are the core differences between Tide and Zealy? 🤔 Tide excels in incentivizing on-chain activity, Sybil protection & growth analytics Instead, Zealy shines with its emphasis on social media quests & gamification 📖 Read more about it in our blog: https://medium.com/@Tide_web3/tide-vs-zealy-af4eae3ec7ab
Don't miss our Surfing on Web3 episode featuring @subli_defi.lens! We will be discussing community growth, incentives mechanisms & web3 marketing in the Optimism ecosystem Make sure to tune in on Friday at 10 AM UTC / 12 PM CEST https://twitter.com/i/spaces/1OwxWwVzRNDxQ
**Decoding Dex Users: Acquisition Channels, Migration Patterns, and Lifetime Value** With @uniswap.lens v4 around the corner, decentralized exchanges need to find ways to stay relevant and grow their communities • What are the acquisition channels that actually work? • Are DEXs users loyal? • What is DEXs users customer lifetime value? We interviewed 100 sophisticated DEXs users through a Tide campaign. Read the article to know our findings: https://medium.com/@Tide_web3/decoding-dex-users-acquisition-channels-migration-patterns-and-lifetime-value-1168eb815623
It’s time to dive into a new era of web3 growth We are thrilled to announce that we created a brand new identity to better match our core values Tide is the one-stop platform to launch data-driven, personalized growth programs and analyze the impact of your initiatives It’s time to market your web3 product effectively at: https://landing.tideprotocol.xyz?join-tide The ultimate goal of our rebranding is to equip all marketers and businesses in this market, and beyond, with the comprehensive tools necessary to unleash their creative potential and capitalize on their unique human capabilities. At the core of our philosophy lies a steadfast belief in the power of empiricism and data, and the profound insights they offer in guiding business and marketing decisions. By harnessing the strength of these invaluable resources, we empower your creative spirit and intellectual capacity to drive innovation. This, in turn, enables you to make well-informed decisions and create groundbreaking solutions that align with your most pertinent goals and objectives, all while freeing you from the burdensome technicalities that consume valuable time, attention, and resources. We also recognize the importance of delivering an unparalleled user experience that is both distinctive and effortlessly intuitive. Our aim is for you to not only utilize our tool, but to truly enjoy the experience, without any undue complexity or frustration. Drawing inspiration from the frequent and prominent feedback shared by our esteemed customers, it has become evident that our previous brand image fell short of fully capturing the essence of our exceptional product and the comprehensive service it provides. Hence, we have embarked on an exciting journey of innovation, while staying true to our core values. While we understand that the present moment may present challenges for some, we firmly believe that the future holds remarkable opportunities. Together, let us navigate the ever-changing tides, embracing the winds of change as a united community. Thank you for your unwavering support and enthusiasm. We are confident that this rebrand will elevate our collective endeavors to unprecedented heights.
Get ready to dive into a new era of web3 growth...
A new Tide is rising... More on Wednesday!
How can you grow a strong brand & launch successful marketing initiatives in web3? Matteo Titta, a Growth & GTM operator with deep expertise in the space, will answer these hard questions Tune in on May 24 at 4 PM UTC / 12 PM EST https://twitter.com/i/spaces/1YqxoAjozwyGv
The biggest issue with Web3 measurement? The inability to monitor the impact & effectiveness of any initiative on a dApp on-chain metrics & growth
Sybils are the main concern for any web3 team doing an airdrop It's time to reward valuable, relevant wallets only With Tide, you can identify power users, mitigate bots & optimize your reward programs
📰 Subscribe to our newsletter for analytical reports, insights about protocols usage & practical advice on marketing tactics: **medium.com/@Tide_web3** Maximize the potential of on-chain data for your business purposes with Tide
Are you ready to explore the depths of Connext, Bridge landscape, and community growth in web3? Join our AMA featuring Connext today at 4 PM UTC / 12 PM EST It's an opportunity to learn from the experts in the field! https://twitter.com/i/spaces/1OdKrzvQWZQKX
Web3 traditional quests have a minimal impact on protocol metrics So how to increase user acquisition & retention? It's time to experiment with data-driven & personalized quests Tide is here for this
Are you a DeFi dApp looking to launch successful web3 marketing programs? You must first measure what matters, from protocol activity to marketing initiatives' impact on dApp growth Then you can create tailored & data-driven engagement programs
🌉 Curious about the battle for users in the web3 Bridge landscape? Differentiation is harder for bridges & growth needs non-trivial strategies Then how can bridges achieve long-term growth? We leverage our analytics & performance suite to find out insights & tips to implement. Read our data-driven analysis article here: https://medium.com/@Tide_web3/navigating-the-challenges-of-growth-in-the-bridge-space-980a5cff80b1
So, a new deep dive on data from the Tide team is our right now 🔥🔥🔥 Our data team, led by @silvio.lens went deep into the Bridge space 🌉 The team made a lot of exciting discoveries that we decided to share with the community ✌️. Data can help projects make better choices, and data is the only way to build something that will last long-term. The Tide team will deliver new content very soon. What about collecting all the articles and leveraging your awareness? Maybe you'll get rewarded for it soon 👀. https://medium.com/@Tide_web3/navigating-the-challenges-of-growth-in-the-bridge-space-980a5cff80b1
Most Web3 incentives programs are not leading to organic growth Tide analytics & performance suite combined with our no-code campaign builder aims to solve this Listen to our chat with @blocmates.lens to learn more about it: https://www.youtube.com/watch?v=CFUWvbfLudU
Many Web3 projects have a tough time retaining users Why? Users are not receiving enough value The solution starts by analyzing & understanding your users' preferences With the insights, you can offer personalization, giving users a reason to stay
**Are you looking to stimulate specific on-chain activities on your protocol?** You can now incentivize & track **advanced on-chain actions** such as: • Holding an NFT • Holding a minimum token balance • Providing liquidity for a specific timeframe • Interactions with any smart contract
We know that: • Current web3 incentives attract fake users and bots • It’s hard to identify and target the right users • It’s difficult to track results of web3 marketing efforts • Web3 marketing analytics remain highly technical That's why we are working for you 🫡
Are you relying on engineering to set up on-chain marketing campaigns and analyze related data?🧑‍🔬 It is time to easily launch, measure, and iterate on Web3 marketing campaigns. 📈
🚨 SPOILER ALERT 🚨 Lens real time data just below 🌿 ... Tide in the making 🔨 Below a snapshot of our Lens 🌿 data dashboard 😎. We are building a tool to track any protocol active users, transactions and retention cohort for any protocol. Want to know more? Just DM me, @silvio.lens or @vincenzo.lens 🔥🔥🔥
🚨 SPOILER ALERT 🚨 Lens real time data just below 🌿 ... Tide in the making 🔨 Below a snapshot of our Lens 🌿 data dashboard 😎. We are building a tool to track any protocol active users, transactions and retention cohort for any protocol. Want to know more? Just DM me, @silvio.lens or @vincenzo.lens 🔥🔥🔥
Making decisions without Data is called "guessing". Especially in marketing. Make the leap with Tide!
Cryptex V2 is launching soon & they're looking for feedback If you are curious about Cryptex Finance, join their Tide campaign to receive an exclusive NFT It's your opportunity to discover a new, promising dApp! https://tideprotocol.xyz/users/campaign/35b18d75-18cf-4fb5-afb3-76663ec688d0
Tide - PoolTogether Community Podcast Episode 65 Highlights What a fun time talking digital rewards with @tideprotocol.lens ! Check out and collect the highlights. Full episode: https://pooltogethercommunity.substack.com/p/pooltogether-community-podcast-65#details
Most web3 projects have no idea about their marketing initiative performances If you are incentivizing user engagement, you must measure: • Long-term growth of your dApp • Retention & kind of onboarded users • Which engagement initiatives are working Data-driven insights are the first step toward successful marketing programs
@tideprotocol.lens is going deep into blockchain analytics to discover what makes a web3 project successful 🔥. Take a look at what @silvio.lens and the team discovered by studying the @pooltogether.lens protocol and their marketing activities 🔮. https://medium.com/@Tide_web3/data-driven-insights-for-optimizing-web3-marketing-budgets-13a9b4bfe78e To know how to reach something you want, you need to know where you are heading 🚀🚀🚀. https://lenster.xyz/posts/0xfccd-0x4c-DA-4bee7996
Are your marketing efforts driving growth in web3 protocols? 🤔 Dive into our data-driven analysis of @pooltogether.lens to discover which strategies deliver results and boost user retention 📊 Learn insights to optimize your web3 marketing initiatives: https://medium.com/@Tide_web3/data-driven-insights-for-optimizing-web3-marketing-budgets-13a9b4bfe78e
Are your marketing efforts driving growth in web3 protocols? 🤔 Dive into our data-driven analysis of @pooltogether.lens to discover which strategies deliver results and boost user retention 📊 Learn insights to optimize your web3 marketing initiatives: https://medium.com/@Tide_web3/data-driven-insights-for-optimizing-web3-marketing-budgets-13a9b4bfe78e
You can be any Lending, DEX, Bridge, or DeFi project 3 things are needed to launch successful marketing programs: 1️⃣ Incentivize valuable & advanced on-chain actions 2️⃣ Understand your users' behavioral data 3️⃣ Monitor the effectiveness of campaigns
Are you a DeFi enthusiast looking for an exciting dApp? Saddle Finance is launching Port, a new DeFi primitive project to automate investment strategies. Join Saddle latest campaign on Tide and claim the Port Alpha NFT to get immediate access to the product once it launches on testnet: w.tideprotocol.xyz/users/campaign/771ca318-4537-4a3b-bc90-898f95581121
Growth marketing captains are on a mission to capture engaged & loyal customers ⚓ But with every thrown net, they find users lost in the broken incentives of speculation With Tide no-code marketing builder & analytics suite, captains can build sustainable long-term growth 🧭
Don't make assumptions about your audience & marketing results Let on-chain data guide you 🐾 Find out how to gather insights with Tide to launch successful web3 marketing initiatives
What is the ROI of your marketing initiatives? What are your users' interests & interactions? Who your power users are? If you want to launch data-driven marketing programs, look no further than Tide. https://www.tideprotocol.xyz/
Data are the pillar stones for any successful marketing program Yet web3 marketing is still affected by two major issues: 🏗️ Lack of data-driven strategies to build communities 📊 Lack of analytics tools displaying ready-to-use metrics Learn how to address them with the right tool 👇 📖 https://medium.com/@Tide_web3/on-chain-data-the-key-to-building-thriving-communities-and-businesses-e3191fbfb446
Web3 is a tough sea to navigate, full of bots and fake users But the goal of all projects is capturing genuine & engaged users Tide’s permissionless quest builder & analytics tools are the compass for marketing captains Join the journey & let Tide be your web3 marketing guide
Almost every airdrop ended similarly: users received free tokens, thanked & disappeared 👋 Projects need Metrics & Data to get a better ROI on web3 Marketing activities 📊 Tide provides in-depth analytics that allows you to obtain better results 📈 https://www.tideprotocol.xyz
Here are some of the memes uploaded by @subli_defi.lens's Optimistic Series participants. Which one is your favourite? Leave a comment! **1. SUPERCHAIN PANDA** **2. VITALIK BULLISH** **3. SUPERCHAIN SEAGULL** **4. SUPERCHAIN TIGER** Drop your meme on Optimism Superchain and join the quest: **https://www.tideprotocol.xyz/users/campaign/96c06975-a2b7-46c5-afcb-9b563d84b66a**
🔴 New episode of the Optimistic Series by @subli_defi.lens live! 🔴 The Quest focuses on engaging the Community by requiring to create memes on the @optimismFND Superchain Participate here: https://www.tideprotocol.xyz/users/spaces/5d9682f7-8d61-4c97-b5af-547ad95b3a01
Tide has been growing considerably since launch: ⬆️ 40+ data-driven engagement campaigns launched ⬆️ 27k+ on-chain credentials minted ⬆️ 17k+ unique participants A big shoutout to all the Projects and Educators choosing us! Probably nothing 🤷‍♂️
💭 Virtually, everyone knows what is needed to grow a community 🧑‍🏫 Practically, it is complex to get it right 📖 Learn how to do it from **@rodeofinance.lens**, **@subli_defi.lens** & **@rocifi.lens** case studies: https://medium.com/@Tide_web3/3-engagement-program-case-studies-your-project-can-learn-from-a7cd09d94862
Why are on-chain Credentials useful for Marketing? • Increased personalization of incentives • To monitor user contributions & build user personas • Iterative approach to improve development activities On-chain Credentials are the key to data-driven marketing programs 🧑‍🔬 https://medium.com/@Tide_web3/airdrops-are-dead-time-for-credentials-4991ebca53c7
Web3 marketing is all about understanding your audience And data analytics is the key to unlocking that information By analyzing user data, businesses can gain insights into: •Market trends •Campaigns ROI •Audience behavior Data-driven marketing is a must in web3