ifeoluwa (@oluwasolana) • Hey
One day you look back at your struggles and realize what a fun journey it was || my tweets are financial advice😅| proud member of @foxpalsnft
Publications
- I just voted "Yes" on "Proposal for Stargate Deployment on Mantle" https://snapshot.org/#/stgdao.eth/proposal/0xafce718ac2c5b42caa1c4a2f355f37bab804600b8f2a897840606df146db3da0 #Snapshot
- I just voted "Yes" on "Add Euro Coin ($EUROC) to Stargate" https://snapshot.org/#/stgdao.eth/proposal/0xcbefd708a0b64d9e9d634e5d7f57c5056b59285b6a5ba18492cfea4db6a53104 #Snapshot
- Had one hell of a stressful day and my shirt didn't help me any better.
Heading home now to prepare for my test (two of them infact) still gonna have one hell of a stressful day Tomorrow not that I am a prophet or anything 🤣
- Currently in class and it's boring me to death, anyone in the same pickle as me
- A Narrative Tarder is a very profitable trader.
This Q2, your trending narrative focus should be on this:
•zkSync
•LSD
•RWA
•PoW
•Yield optimizers
There would be other trending narratives, but make sure you are fluid enough for profit maximation.
- Team Galverse comin' to Lens!
- Does anyone on @lensprotocol.lens know how to add single sided lp position for arb,just want to lp arb alone
- 💥 🚨 💥 🚨 💥 🚨 💥 🚨 💥
Buttrfly Android Beta is here!!!!!!
This is an early beta, so we need users to help test the app on as many devices as possible.
If you see any issues, please send a screenshot with what android version and device you use.
Download:
https://play.google.com/apps/testing/com.buttrfly.buttrflyapp
- "Crypto" means different things to different people.
The public figures who stake their identity on being against it have a completely different view of it than the people building in crypto during this bear market.
Detractors see crypto as a threat to everyday citizens and consumers.
But what if crypto is or at least has the potential to be exactly the opposite of what these detractors believe? 🤔
For us, being "pro-crypto" means being pro...
🦸🏽♀️ Human
🔒 Privacy
🌐 Internet
🧫 Science
🛡️ Security
🕊️ Freedom
🤗 Inclusivity
💪 Resilience
💡 Innovation
📈 Scalability
🫂 Mutual Aid
👥 Community
👑 Sovereignty
🌱 Regeneration
🔎 Transparency
🤝 Collaboration
🌐 Global access
🔗 Trustlessness
♻️ Sustainability
🗽 Independence
🔀 Interoperability
🌐 Decentralization
🚀 Self-governance
🧱 Supermodularity
🔬 Experimentation
💰 Financial Literacy
🔑 Digital Ownership
💸 Quadratic Funding
🗳️ True Democratization
🛍️ Borderless Commerce
🔄 Peer-to-Peer Networks
💪 Economic Empowerment
🌍 A Better Future For Everyone
For those of you in the industry, what does crypto mean to you?
- Is It Dope? (Mission)
We feel that many teams are building for the users they want instead of the users that they need. Sure we all want users with lots of social media followers to share our content or products but followers don't always equal influence. It's more valuable to target customers with cultural equity, when cultural pollinators get excited about your brand they can get everyone else excited too! This show believes that we can help with that process by reviewing your products and asking one simple question "Is It Dope"? for the lamen, that is just a simple way of asking Is the product or feature you're shipping easy to use? does it add value? Is the messaging digestible? Would we recommend it to the homies? Is it dope to the people who traffic in dopeness? This show will help you answer that question!
#LMCC this post for gated access to the first episode!
- music city coming to @soundxyz.lens_ !!!
- Should Lens be on its own network or rollup?
- Creator Economy is super cool.
How do brands and creators work together in web3 social is a challenge.
I interviewed @madfinance guys who are solving for this!
They just launched Lens Creator Leaderboard which will help brands to understand who are top creators and how much engagement they get!
Super cool imho. I am not there yet, lol but hopefully in it soon.
Check out the leaderboard: https://creators.madfinance.xyz/creators/leaderboard
If you want a creator badge airdrop, go submit a bid on MadFi :)
- This chain is actually under-evaluated, maybe as you say because it’s run by technician.
But the real decentralisation of this chain (lot of Home Stacker, thanks to DappNode and other), the low cost of the tx, the low cost to be validator and the fact that you pay in stable is some of the argument why this should be the next chain.
- Today's Macro Masterclass was REALLY wanted by PRO members.
Sorry @crypadvisor.lens (the one PRO who voted 👎)
Have you read it yet?
https://newsletter.w3academy.io/p/part-1-macro-masterclass?utm_medium=social&utm_source=lens
- The Lens Show: EP3 Make Mad Money with @madfinance.lens
The Lens Show interviews creators and founders who are building web3 social.
I interviewed @carlosbeltran.lens from who are bridging the gap between creators and brands in web3
we also discuss:
👉Creators Making Mad Money from Brands
👉Marketing & Advertising in web3
👉AI & web3
👉On Chain Analytics and Creator Persona
🖼️ Collect this post for 2 MATIC.
🔁 Mirror this post for a 25% referral bonus.
⏳ Only available for 24 hours.
- All of your NFTs. In one place.
Excited to share this video announcing our NFT support across multiple chains. Available in your Zerion mobile wallet, web app, and widget (for iOS)
🖼️ Collect this video post for 1 MATIC.
🔁 Mirror this post for a 25% referral bonus.
⏳ Only available for 24 hours.
- One dumpling a week keeps your mojo in 🥟
- I’m bored, what should I do?
- ZM
- 💡A little-known downside of using services like Medium or Substack is the common font.
✍🏼Content is being commoditized, and it's more important than ever to have a distinct voice.
🗣️Use a platform that allows you to control the look and feel of what you put out.
- BREAKING: Celestia Incentivized Testnet Phase 2 has started!
- gm ✨
if you use #Starknet ... 👇
`- URGENT - CAUTION - IMPORTANT - 😲😲😲 - 🔥🔥🔥 -`
please check EVERY account in your Argent X or @braavos.lens wallet. If you see a red (for Argent X) or blue (for braavos) UPGRADE banner **please upgrade your account asap**.
#Starknet is upgrading to Starknet Alpha v0.11.0 this marks the beginning of the transition period before Regenesis (-> the transition to Cairo 1.0). https://medium.com/starkware/starknet-alpha-v0-11-0-the-transition-to-cairo-1-0-begins-30442d494515
please be aware #Starknet is still an Alpha release - v0.xxx (!). (for reference #lens is already in Beta)
*"Alpha software is not thoroughly tested by the developer before it is released to customers. Alpha software may contain serious errors, and any resulting instability could cause crashes or data loss"* (https://en.wikipedia.org/wiki/Software_release_life_cycle#Alpha)
- After 24 hour marathon brainstorming session, we came up with a solution for content discovery and bot detection for Lens with @pealco.lens stay tuned for the shipping
- Hey LensFrens 💚
How long have you been on LensVerse?
🤩 1 year
😎 3 months
👀 1 month
🤔 Others
Share the emoji that is next to your answer with us in the comments ✍️
- How to add Polygon zkEVM network to Metamask:
https://bridge.zkevm-rpc.com/login
#zkEVM
- WOW, 18 GB of creation stored permanently on-chain 🫡
- 🎶 🏍️ Track of the week 🏍️ 🎶 Motomami Rosalía teams up with her partner in music and love, Rauw Alejandro, for a flamenco-hued, reggaeton slow jam called 'Beso' – which translates to kiss. Consider it a sweetly catchy, sonic smackeroo, where Rosalía and Rauw proclaim their adorations for each other https://open.spotify.com/track/609E1JCInJncactoMmkDon?si=7edcb6141b544e5e
The track is the lead single from the duo's new collaborative three-track EP, called *RR*, all of which is well worth a listen 🔊
#music #trackoftheweek #rosalia #rauwalejandro #newmusic #spain #reggaeton #spanishmusic #flamenco @mixtape.lens @creators.lens
- GM! Our first ever Web3 Debate was just released this morning 🚀
@kylereidhead.lens & @jayhamilton.lens went head to head and debated on whether or not NFT holders have rights!
Is an NFT collection a business?
Do creators owe anything to their NFT holders?
Find out 👇
https://youtu.be/4dPMaYGlKaQ
- I turn 41 today. Last night I had 8 new friends over at the studio leaning about synths and making music together.
Can’t think of a better birthday present!
- Nobody asked, but here’s my 2 MATIC on Instagram’s recent announcement concerning the shutdown of their short lived NFT pilot:
If you’re in web3 and you’re surprised or disappointed about Instagram sunsetting their digital collectibles initiative, that therein lies the issue.
You cannot say that you are working towards mass adoption without considering the wants and needs of traditional consumers.
Ask 10 people that you know outside of the web3 space how they felt about Instagram removing NFTs and you’re likely to receive one of three responses:
1) I didn’t know that they had them
2) I didn’t care that they had them
3) I didn’t like that they had them
Digital collectibles on Instagram predominantly appealed to folks who were already leveraging blockchain, but they didn’t really move the needle for their web2 consumer base, aka 99.9% of their users.
I personally found it exciting that Instagram decided to dabble with NFTs, similarly to how Reddit, Inc. and Spotify are doing so. Nonetheless, their decision to reevaluate shouldn’t be condemned.
It’s still early. The way NFTs have been introduced to the general public has been less than ideal. And it certainly doesn’t help that seemingly every week, there is a new crisis in crypto.
We have a very long way to go before mass adoption becomes a feasibility.
Instead of being upset by setbacks, let’s shift our focus to how we approach creating opportunities for web2 natives to participate in the web3 landscape by meeting them where they are.
More importantly, this is obviously a great opportunity for @lensprotocol.lens to further solidify itself as the leader in digital collectibles on social.
I had the privilege of being a member of the latest Lens @creators.lens accelerator cohort and I’m confident that despite market conditions, Lens will continue to facilitate innovative ways for creators of all kinds to thrive in the world of web3 social.
I’m looking forward to witnessing how the landscape will continue to evolve over the course of the next few quarters. And I’m even more excited about being an early adopter during this time.
Here’s to the future of the intersection of digital collectibles and social media 🥂
#web3 #instagram #blockchain #svb #marketing #uiux #polygon #creatoreconomy #socialmedia
- I just voted "Yes" on "Proposal To Unwind The Reissue Of STG" https://snapshot.org/#/stgdao.eth/proposal/0xd0e742caae098261a030feaed2f10d1a36646bdf0ac8d4a128bfb241ca87d8f5 #snapshotlabs
- I just voted "Yes" on "Liquidity Reallocation from POL-LP to POL-Pools" https://snapshot.org/#/stgdao.eth/proposal/0x9301f156dd6aa17b2165fb3834e9523413884bc8158af166b0e25e33f990dab2 #snapshotlabs
- I just voted "Yes" on "Beefy x Stargate: Integration Proposal" https://snapshot.org/#/stgdao.eth/proposal/0xf6235e1e4327a0490a561b11409e14f3526d624821cd301eaef4df5b7e704dcd #snapshotlabs
- Christina Beltramini: How Web3 Enables A New Era Of User-Generated Content
I'm so excited to reveal my first Podcast NFT drop, exclusive to the Lens ecosystem.
**Format**
24 hr open edition, 1 $WMATIC, 10% referral fee.
**About the episode**
Mint Season 7 Episode 15 welcomes Christina Beltramini, Head of Growth and Chief Scheming Officer at Lens Protocol, to discuss the ever-growing world of web3 social. Throughout our discussion, we cover topics such as online identity, her article highlighting the next era of user-generated content, and Lens Protocol’s plan to empower a wider class of creators and curators. Christina also shares her aspirations for building a better internet, an overview of Lens’ developer ecosystem, and the lessons learned while working at TikTok that she’s applying while building the Lens ecosystem. Furthermore, we dive into the importance of content remixing, the latest developments in the Lens ecosystem, and how creators can monetize their work using Lens.
I hope you enjoy our conversation.
Time Stamps
00:00 – Intro
06:13 – Opportunities for Creators in Web3 to Address Web2’s Failures
09:28 – User Control Over Online Identity
15:13 – Empowering Fans for Monetization Through UGC 2.0
18:14 – Lens’ Plan to Empower a Wider Class of Curators
19:37 – Getting Started as a Curator on Lens
20:45 – Barriers to Entry for Web2 vs Web3 Native Creators
26:14 – Christina’s Aspirations for Lens and Web3
29:36 – Overview of Lens’ Developer Ecosystem
34:08 – Bringing Web3 Native Creators’ Audience to Lens
35:54 – Lessons from TikTok for Building a New Era of Social Media on Lens
37:18 – Content Remixes in Web3
40:25 – New Experiences and Interactions in the Lens Ecosystem
42:38 – Understanding Currencies’ Role in Growing a Creator’s Community and Monetizing Their Work
45:06 – Creating Content Worth Collecting
46:53 – Outro
- Here's what I found in the official documents,
Where the collection and MIRRORS have the greatest weight,
So people follow each other, collect and forward likes,
You're going to have a huge increase in weight.
Leave your LENS and let's start with interpass!
- How much money have you made in DeFi so far? 📈📊📉
https://www.defireturns.com/?utm_source=wav3&utm_medium=lens&utm_campaign=new_strategy
- The way I input emojis on Lenster is by copying them from a different app. Is this best practice for now or am I missing something? 🧐
- The way I input emojis on Lenster is by copying them from a different app. Is this best practice for now or am I missing something? 🧐
- gm! is this thing on? 🎙️
- Which Lens app is allowing users to collect posts without owning a Lens NFT Profile?
- ANNOUNCEMENT 👀
Wallets are the gateway to web3.
However, their role in the future of web3 is unclear. To provide some clarity, we invited Exodus, Argent, Ledger and Brave for a 1-month podcast series to talk about the future of wallets.
Kick-off: Monday
The podcast series will include 4 different episodes, released each Monday, starting March 13th until the 3rd of April.
We'll be joined by the 4 wallets mentioned above, who'll each share their perspective on what the future holds for web3 wallets.
Each episode will be claimable on Lens for a small fee (to prevent spam).
Everybody who claims will be in for a surprise but more on that later.
For now, we'll focus on bringing you much needed clarity about the future of the web3 space.
Our first episode is with @Ledger. It's an absolute banger.
Out Monday, 13th of March. Stay tuned
- i certainly hope that the bots on lenster can get me to a 100 followers.
- **How to get $VELA Airdrop ⚡️**
@vela_exchange is a perpetual DEX on beta.
They confirmed an airdrop to beta testers. 🪂
Here's how to position yourself for potential rewards 🧵
1/6
What is @vela_exchange?
• A self-custody perp exchange
• Launched in Mainnet this week ✅
• Raised 2.1M from various rounds
• Previously called Dexpools ($DXP). It rebranded as Vela
2/6
Features
• Forex: up to 100x leverage
• Crypto: up to 30x leverage
• Incentives for LP/traders
Product-market fit?
After the FTX collapse and a decline in trust in centralized institutions, decentralized perps have a chance to break through
3/6
What about their $VELA token?
• VELA is already trading https://dexscreener.com/arbitrum/0x4c0a68dd92449fc06c1a651e9eb1dffb61d64e18
• Airdrop was also confirmed to beta testers
4/6
Beta Timeline
• January 31st: Early Access Round 1 (for OGs)
• February 3rd / 7th: Early Access rounds 2 and 3
• February 9th for open beta access ✅ (open to everyone)
• February 14th for the end of Hyper VLP
5/6
How to potentially get $VELA 🪂
Beta participants have a good chance to get a $VELA airdrop. Although it is probably diluted, it might still be worth it.
Vela NFTs
They gave their 2nd NFT collection to attendants of their last AMA. There is a third NFT coming somewhere
6/6
What to do now?
Sign-ups are closed at the moment, but they will open soon, on Feb 9.
I'd stay alert to 🔗 app.vela.exchange and to their discord for when they announce. Keep tabs!
Full announcement: 🔗 https://medium.com/@vela_exchange/vela-exchange-monthly-update-january-2023-7485faa63109
⚡️
- **AIRDROP STRATEGY: OliveYield 🫒**
@ 0xOlive is a DeFi protocol where you can deposit crypto and earn yield with their vaults and strategies. Similar to Ribbon Finance
Remember the $RBN airdrop? It was worth 30,000 USD to some
🧵Thread: how to potentially get an $OLIVE airdrop 🪂
1/8
✅ What is Olive?
A DeFi protocol that operates vaults generating yield to users
✅ How does the yield generate?
With DeFi Vault Strategies. 2 types of vaults:
• Covered call (yield in crypto. Deposit WBTC, earn WBTC)
• Put sell (yield in USDC. Deposit USDC, earn USDC)
2/8
✅ $OLIVE token?
Their token is already confirmed, 40% is destined for the community.
This 40% can be used for Community Rewards such as:
• Trading rewards
• Staking
• Liquidity mining
• Airdrops 🪂
🔗 Tokenomics and Docs: https://docs.oliveapp.finance/olive/tokenomics/olive-token
3/8
✅ $OLIVE airdrop? 🪂
Unlike the token, no airdrop has been confirmed yet.
There are hints in their docs, however, that some of the 40% destined for the community might be used to airdrop early users.
4/8
✅ Airdrop strategy ⚡️
1. Go to Olive:
🔗 https://bit.ly/3DNC0tL (olimpio's referral link, helps me a lot)
🔗 https://bit.ly/40ADBgf (no referral link)
2. Choose a vault
3. Deposit funds to earn yield
5/8
✅ Risks 🚨
It's important to know that sometimes the vaults lose money!
Olive shows "Success Rate": the percentage of weeks that the vaults were profitable
There's also "How it works", where you can see exactly how a vault works and how the yield generates
6/8
✅ Investors:
• Polygon Founders
• Jump Crypto
• Defi Alliance
✅ Metrics
TVL: 2.6M
Audited: Yes 🔗 https://github.com/peckshield/publications/blob/master/audit_reports/PeckShield-Audit-Report-Olive-v1.0.pdf
7/8
✅ Put selling: some basic info
• Assumption: the market will go up / sideways
• Obligation: buy the asset at the strike price
• When do you earn? You want the asset price to be above the strike price by the time vault expires. That's when you get paid.
8/8
✅ Covered calls: some basic info
• Assumption: the market will go down / sideways
• Obligation: sell the asset at the strike price
• When do you earn? You want the asset price to be below the strike price by the time vault expires. That's when you get paid.
⚡️
- $LENS Airdrop Strategy 🌿
There have been rumours that @LensProtocol's token is close. Coinbase had the LENS price page for one day before taking it down.
Thread:
• How to get a Lens Profile
• Complete the new Lens quests and get a reward ⚡️
🧵
1/11
✅ $LENS info
On Feb 1, @stani.lens, Lens' Founder, published a tweet with Ξ16460695 ETH block.
That block was mined in Jan 22. Could it be a snapshot?
🔗 https://etherscan.io/block/16460695
https://twitter.com/stanikulechov/status/1620802163843928064
2/11
✅ $LENS info
Stani spoke about governance in a Podcast in May 2022
TLDR: It's a progressive approach. Lens in-protocol fee collection is 0 atm, but if switched "on", they could go to a community owned treasury
I tweeted about this in Jun 2022 👇
https://twitter.com/OlimpioCrypto/status/1533846684480024581
3/11
✅ $LENS info
There is no official info yet, this is all speculation, however it's natural for a protocol to eventually pursue decentralization via token governance.
So let's stay tuned and see how this evolves, we are early
4/11
✅ How to get a Lens handle?
Many people doesn't know that Lens profiles are NFTs and can be purchased in Polygon Opensea: https://opensea.io/collection/lens-protocol-profiles
Floor price has been slowly inceasing, right now it costs 86 USDC to get one that's already minted.
5/11
If you buy a Lens handle in Opensea, you can start using it immediately. However you can't pick up the @ handle, since it was already minted by someone.
Also, floor price will probably dump hard when Lens Profiles are unlimitedly open to the public. No ETA on that.
6/11
✅ How to get a Lens handle?
The other way to get a handle is mint it yourself, but right now minting is closed, and they open it for some users from time to time.
Latest way to get whitelisted is to have +700 DegenScore and mint via Phaver App 👇
https://twitter.com/StaniKulechov/status/1625134666867933185
7/11
✅ Lens Quests in Phi
Lens launched a series of Quests in @philand.lens on Feb 7.
They last until Feb 22, so there's still 10 days to participate and claim free NFT rewards plus generate Lens real activity in the protocol.
8/11
✅ Lens Quests in Phi
How to participate?
1. Go to 🔗 https://quest.philand.xyz/campaign/lens-yasai
2. Own a Lens Handle
3. Set your default Lens handle in Lenster if you own more than one
4. On the campaign page, click the "Apply" button
5. Start completing the quests! 👇
9/11
✅ Lens Quests in Phi
Here is a Step by Step tutorial en how to complete all six quests: 🔗 https://phi-xyz.notion.site/Yasai-Walkthrough-Guide-6f99640b0b894f6fbb7f9fc42997a999
It's quite straightforward
10/11
✅ Claiming rewards
Phi says that claiming rewards will start on Feb 22nd.
There is no info yet as to what those rewards are.
However, when you complete each quest, you earn one free NFT that can be traded via OpenSea. There's one for every quest, so there are 6 NFTs.
11/11
Not many people know that you don't need a Lens profile to follow someone on Lens.
Give it a try:
1. Go to 🔗 https://lensfrens.xyz/olimpio.lens
2. Connect any wallet, with or without a Lens profile
3. Click follow
4. Sign the #1 txn
5. Submit the #2 txn to the blockchain
⚡️
- $ZZ airdrop data 🪂
Today ZigZag released their airdrop information. Over 110,000 addresses qualify to claim $ZZ
Airdrop date: on or before Feb 28, that's 4 days from now.
Airdrop breakdown how to check if you can claim 🧵👇
1/10
Airdrop information
• Total addresses airdropped: after all airdrops around 110,000 addresses
• Total ZZ airdropped: after all airdrops around 35,000,000 ZZ (35% of supply)
2/10
Airdrop information
There are 7 possible ways to be eligible to this airdrop.
1. Trader airdrop
2. Gitcoin donor
3. Atlendis LP
4. MM bot airdrop
5. Discord Member
6. POAP holder
7. IDO participant
Let's break this down:
TRADER AIRDROP (1/7)
Criteria:
• 300 ZZ/address
• 1-month activity (1st & last swap 30 days apart)
• 4 unique days with swaps
Early adopter bonus:
• 300+ ZZ if 1st swap before 1 Dec 21
• 100+ ZZ if 1st swap before 1 Jan 22
🔗 search your wallet: https://zigzag-data-2.s3.amazonaws.com/trader_eligible_addresses.csv
GITCOIN DONOR (2/7)
Criteria:
2 ZZ for every USD donated (3 USD minimum)
🔗 search your wallet: https://zigzag-data-2.s3.amazonaws.com/gitcoin_eligible.csv
ATLENDIS LP (3/7)
Criteria:
500 ZZ per depositor (5 USD minimum)
🔗 search your wallet: https://zigzag-data-2.s3.amazonaws.com/atlendis_eligible_addresses.csv
MM BOT AIRDROP (4/7)
* This airdrop was already distributed. It was the first one.
Criteria:
ZZ based on amount of trades
🔗 search your wallet: https://docs.zigzag.exchange/zigzag-exchange/airdrops/mm-bot-airdrop
Check your wallet in https://zkscan.io/, airdrop already distributed.
DISCORD MEMBER AIRDROP (5/7)
Criteria:
ZZ based on Member role (1000 ZZ to Og, 750 ZZ to Senior, 500 ZZ to Member)
🔗 search your wallet: coming soon
POAP HOLDERS (6/7)
Criteria:
300 ZZ per POAP holder (https://poap.gallery/event/27697)
🔗 search your wallet: https://3059672253-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FvfgwOIiMma9VlJTwj0yt%2Fuploads%2FC7n2Ct9GFsxFaT4e8yXB%2FZigZag%20Exchange%20Lantern%20Festival%20Trivia.csv?alt=media&token=de2f2e43-5131-4fae-b791-4288ac784e6c
IDO PARTICIPANT (7/7)
Criteria:
3 ZZ for every ZZ purchased (1 ZZ minimum)
🔗 search your wallet: https://zigzag-data-2.s3.amazonaws.com/ido_eligible.csv
10/10
Airdrop will be claimed on or before February 28th, according to messages in their discord.
Full airdrop data: https://docs.zigzag.exchange/zigzag-exchange/airdrops
⚡️
- Come meet the Aave Fam Eth Denver📍 Daotown and show us what you are building 👻
- My sweet lensart fluid acrylic painting☘️
#art #nft #lens
- I'm pretty sure Lens is populated by about 50 real people and 100k bots, but the dopamine hit I get from all the engagement from bots is enough to keep me coming back every day.
Weirdly, this might be how Lens turns into a successful social media platform.