Drew Beechler (@drewbeechler) • Hey
Building Holder.xyz, a Web3 CRM and Marketing Automation Platform | Believer, Musician, & Startup Junkie | Prev High Alpha, ExactTarget, & Salesforce
Publications
- yup
- Welcome to the power of XMTP Automation inside Holder.
Devs, creators, and brands can now craft personalized, cohesive web3 customer journeys with XMTP chatbots, automated responses, keyword triggers, off-chain actions, and much more in our Automation Builder! 🚀
https://www.holder.xyz/post/xmtp-automation
- Officially introducing t2 as the **publishing home** on @lens/lensprotocol! We’re bringing a social layer to reading and writing, with a seamless mobile experience via @lens/orbapp.
Now available to everyone with a Lens handle, activate your t2 account today 👉 https://app.t2.world/t2xlens?
- Holder just got a lot more social. We now integrate data from Lens, Farcaster, and POAP into our web3 marketing platform!
You now have direct access to more web3 data and have a unified view of customer on-chain social behaviors.
If you're a Lens creator, we'd love to work with you to help you grow your business and brand. 🚀
Sign up by the end of the year to get started for free: https://www.holder.xyz/pricing
- Holder just got a lot more social. You can now see and use Lens data inside Holder!
Build more detailed customer profiles by filtering to see how many of your contacts have a Lens profile, how active they are in Lens, if they follow you or not, and more. 💻
If you're a Lens creator or builder, we'd love to work with you to help you grow your business and brand. 🚀
Sign up by the end of the year to get started for free: https://www.holder.xyz/pricing
- Excited to share our new partnership and integration with @airstack_xyz.lens today! 🤝
We've been working with their team for some time and are finally releasing our first integration. ⛓️
The power of Airstack's data is now in Holder, including Lens data!
HMU if you want to try it out or start free here:
https://www.holder.xyz/pricing
- We launched a new research study yesterday, the State of Wallet Messaging.
We surveyed marketers for their thoughts on wallet-to-wallet messaging and marketing. 71% of B2C marketers believe a wallet address is more valuable than an email. 🤯
Check it out:
https://www.holder.xyz/state-of-wallet-messaging
- Wrote a guest post for Overpriced JPEGs on the case for decentralized social and the four things that make it so special.
Dove pretty deep into the opportunity for FC, Lens, and friendtech, highlighting @lens/holderxyz, @lens/airstack_xyz , and a number of other builders in the space.
Check it out:https://jpegs.banklesshq.com/p/the-case-for-web3-socials
- With a rockstar team that's constantly shipping, I forget how much we launch at Holder and don't highlight.
A recent one is XMTP subscriptions. Check out the demo ⤵️
https://www.loom.com/share/75bc726805be4b478ca10d8b6e4517b7?sid=53ec85b5-3bc3-4086-aba4-c0390acde4c8
Or DM 'join' to holderxyz.eth on any Lens or XMTP inbox (like @converseapp.lens)
- Fun little XMTP trivia game. Send a gm to triviatown.eth on Lens, Converse, etc. to win prizes.
- Holder Forms: The simplest way to create web3 forms for free
Major Holder news today — you can now get started with Holder for FREE.
Holder Forms is a free web3 form builder for brands, developers, and creators. Use it for wallet subscriptions, events, allowlists, connecting off-chain data, and more.
- Holder Forms: The simplest way to create web3 forms for free
Major Holder news today — you can now get started with Holder for FREE.
Holder Forms is a free web3 form builder for brands, developers, and creators. Use it for wallet subscriptions, events, allowlists, connecting off-chain data, and more.
- Been writing a bit more around wallet messaging as a new marketing channel and just published some best practices and thoughts on ENS brand touchpoints and subnames for @xmtplabs.lens messaging. Would love any feedback.
Check it out:
https://www.holder.xyz/post/how-to-set-up-branded-ens-domains-for-wallet-messaging
- Today is a big day for Holder!
We are officially announcing the launch of Holder Wallet Messaging and our integration with @xmtplabs.lens!
Wallet addresses are the new email addresses.
And now, you can reach customers where they are: in their wallets. https://www.holder.xyz/messaging
- We built a platform that lets NFT creators and brands broadcast Lens/XMTP messages to their holders and audiences.
We’re looking for early beta users. DM me if interested!
- We need to see web3 as a new channel for distribution and customer engagement, not just another marketing camapaign.
- just setting up my lens